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"Responsible Products for Responsible Living"

Posted by: Roberta Modena on 12/17/2010 | 0 Comments
How many eco-friendly consumers does it take to change a  lightbulb? How many to  change a life?

Purely Products makes it easy to help change lives. A national TV campaign for Healthy CFL  launched in December makes clean, healthy living easier for families and at the same time, makes it easy to help children in need – through diaperLove, a nonprofit organization providing diapers to children in need. Changing diapers. Changing lives.

Meet the hardest working lightbulb on the market.


Healthy CFL
, super energy efficient compact fluorescent lightbulb, saves consumers energy and money.

With the added bonus, of cleaning the air of allergens with a built-in ionizer.


And for an encore, it puts diapers on babies’ bottoms
.  A percentage of every Purely Products purchase supports diaperLove.

So consumers can change their own families’ lives with a cleaner, healthier environment in their own home. And they can help change the lives of countless children in need every time they shop online  or at national retailers.


What an easy switch to make. Every time you change a Purely lightbulb, you can help a change a life.


Ninety Percent of Consumers Want Companies to Support Causes


American consumers are huge supporters of cause marketing campaigns,  according to Allyson Kapin’s blog in
care2.com. She cites the 2010 Cone Cause Evolutions Study that finds 90% of consumers want companies to tell them the ways they are supporting causes.

More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.  Consumers are “primed, attuned to cause branding” and ready for “deeper engagement.”


Are those your feelings as a consumer? Are you more likely to buy from a company who is cause-focused?
As this NY Times article begins, Food scares, such as the latest salmonella outbreak and egg recall, often trigger a rethinking in cooking and shopping habits. Any kind of recall or universal food scare triggers a rethinking of our habits and sends us scurrying for fixes and remedies. For a while. Then, the scare moves out of the headlines, and how many of us slack off from our new clean and healthy living habits?  Too much trouble. Forgot to do it today. Just this once won’t hurt.

This full article on creating a clean kitchen,
In the Age of Recalls, Tips for a Pathogen-Free Kitchen reminds us,  “This summer’s huge egg recall was the latest reminder that we do battle against dangerous pathogens like E. coli and salmonella in our kitchens every day. And the battle is expensive.”

Recently a
nutritionist reviewed Pocket Purifer, the handheld UV germ-killer that kills 99.9% of germs that cause colds and flu, plus E. coli and salmonella, along with mold, fungus and MRSA (staph). Among several suggestions is using the right cutting board and keeping it sanitized.

“First a dietician, now a nutritionist, I used this product in the kitchen to sanitize the surface of my cutting board after cutting raw chicken and then switching to lettuce.”  

Ultraviolet light technology, a non-chemical approach to disinfection, is used in sewage treatment plants, hospital clean rooms and many other areas where killing bacteria, viruses and spores is crucial.


So how does UV light work?  UV-C light is germicidal, 
deactivating the DNA of bacteria, viruses and other pathogens and thus destroying their ability to multiply and cause disease. Specifically, UV-C light causes damage to the nucleic acid of microorganisms, preventing the DNA from being unzipped for replication, and the organism is unable to reproduce. In fact, when the organism tries to replicate, it dies. A very satisfying thought for any chef.

After cleaning with your favorite eco-friendly cleaner, give those cutting boards and counters a once-over (15 -20 seconds over the surface at about a distance of 2-3 inches).  If you’re looking to green up your kitchen, cut down on your chemical exposure and keep your family healthier- this compact, lightweight, good-looking but
deadly little germ-killer may be just the thing you want to pop in your kitchen drawer and pull out often.

We‘re looking for a few good foodies to try Pocket Purifier! Anyone game? DM us @purelyproducts and tell us what you think of kitchen germs.
We love any blogger’s post that includes the shout-out,Purely Products is my kind of company.” But then able2able.com put Healthy CFL, the little air purifier wrapped in a compact fluorescent lightbulb, to the ultimate smell test – baby poo and doggie drool.



You can read her entire review including her passion for
Pocket Purifier here, but check out her family’s bottom line on the bulb.

“I also reviewed the
Healthy light bulb. This innocent looking compact fluorescent lightbulb actually has an air purifier in its middle. The Healthy CFL cleans the air of cigarette smoke, pollen, mold, germs, dust, odors, pet dander and other airborne contaminants. As it cleans, the built-in ionizer also counters the draining effects of positive ions emitted every day by items like computers, cell phones, televisions, and forced air ventilation, while flowing a steady stream of refreshing negative ions into the air to boost mood and energy. Yeah, I was happy to have two of these in my home!

So does the Healthy CFL work?




My Red Dog loves to sneak on the couch when we are out on Clara-Bear’s longer appointment days. I discovered he was drooling on my couch when I started coming home to a closed up house with a funky smell. Now I leave the living room light with the
Healthy CFL bulbs in it and I no longer notice a dog smell or closed up stuffy smell, even with the a/c turned up to 79 degrees. Since the Healthy CFL uses 80% less energy than a traditional light bulb we have not noticed an increase in our electricity bill with the light on all day.

I also had to move my essential oil diffuser out of the living room since I could not smell my beautiful oils. And I put the Healthy CFL to the ultimate, grossest test yesterday. I changed a super-pooper diaper underneath it, turned the a/c temp up, and left the house for an hour. I was relieved not to smell poop when we returned!”

Since we have a houseful of asthma, allergies, and exzema, I really like knowing that allergens and triggers are being cleaned by the Healthy CFL’s along with the funk.

Got any household funk issues for the little light bulb that could to take on?  Two free  Healthy CFLs to the grossest funk challenge! Thru 9/15/10.
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