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"Responsible Products for Responsible Living"

Change a lightbulb. Change a life

Posted by: Roberta Modena on 12/17/2010
How many eco-friendly consumers does it take to change a  lightbulb? How many to  change a life?

Purely Products makes it easy to help change lives. A national TV campaign for Healthy CFL  launched in December makes clean, healthy living easier for families and at the same time, makes it easy to help children in need – through diaperLove, a nonprofit organization providing diapers to children in need. Changing diapers. Changing lives.

Meet the hardest working lightbulb on the market.

Healthy CFL
, super energy efficient compact fluorescent lightbulb, saves consumers energy and money.

With the added bonus, of cleaning the air of allergens with a built-in ionizer.

And for an encore, it puts diapers on babies’ bottoms
.  A percentage of every Purely Products purchase supports diaperLove.

So consumers can change their own families’ lives with a cleaner, healthier environment in their own home. And they can help change the lives of countless children in need every time they shop online  or at national retailers.

What an easy switch to make. Every time you change a Purely lightbulb, you can help a change a life.

Ninety Percent of Consumers Want Companies to Support Causes

American consumers are huge supporters of cause marketing campaigns,  according to Allyson Kapin’s blog in
care2.com. She cites the 2010 Cone Cause Evolutions Study that finds 90% of consumers want companies to tell them the ways they are supporting causes.

More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.  Consumers are “primed, attuned to cause branding” and ready for “deeper engagement.”

Are those your feelings as a consumer? Are you more likely to buy from a company who is cause-focused?
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