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"Responsible Products for Responsible Living"

Posted by: Roberta Modena on 12/17/2010 | 0 Comments
How many eco-friendly consumers does it take to change a  lightbulb? How many to  change a life?

Purely Products makes it easy to help change lives. A national TV campaign for Healthy CFL  launched in December makes clean, healthy living easier for families and at the same time, makes it easy to help children in need – through diaperLove, a nonprofit organization providing diapers to children in need. Changing diapers. Changing lives.

Meet the hardest working lightbulb on the market.


Healthy CFL
, super energy efficient compact fluorescent lightbulb, saves consumers energy and money.

With the added bonus, of cleaning the air of allergens with a built-in ionizer.


And for an encore, it puts diapers on babies’ bottoms
.  A percentage of every Purely Products purchase supports diaperLove.

So consumers can change their own families’ lives with a cleaner, healthier environment in their own home. And they can help change the lives of countless children in need every time they shop online  or at national retailers.


What an easy switch to make. Every time you change a Purely lightbulb, you can help a change a life.


Ninety Percent of Consumers Want Companies to Support Causes


American consumers are huge supporters of cause marketing campaigns,  according to Allyson Kapin’s blog in
care2.com. She cites the 2010 Cone Cause Evolutions Study that finds 90% of consumers want companies to tell them the ways they are supporting causes.

More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.  Consumers are “primed, attuned to cause branding” and ready for “deeper engagement.”


Are those your feelings as a consumer? Are you more likely to buy from a company who is cause-focused?
We love any blogger’s post that includes the shout-out,Purely Products is my kind of company.” But then able2able.com put Healthy CFL, the little air purifier wrapped in a compact fluorescent lightbulb, to the ultimate smell test – baby poo and doggie drool.



You can read her entire review including her passion for
Pocket Purifier here, but check out her family’s bottom line on the bulb.

“I also reviewed the
Healthy light bulb. This innocent looking compact fluorescent lightbulb actually has an air purifier in its middle. The Healthy CFL cleans the air of cigarette smoke, pollen, mold, germs, dust, odors, pet dander and other airborne contaminants. As it cleans, the built-in ionizer also counters the draining effects of positive ions emitted every day by items like computers, cell phones, televisions, and forced air ventilation, while flowing a steady stream of refreshing negative ions into the air to boost mood and energy. Yeah, I was happy to have two of these in my home!

So does the Healthy CFL work?




My Red Dog loves to sneak on the couch when we are out on Clara-Bear’s longer appointment days. I discovered he was drooling on my couch when I started coming home to a closed up house with a funky smell. Now I leave the living room light with the
Healthy CFL bulbs in it and I no longer notice a dog smell or closed up stuffy smell, even with the a/c turned up to 79 degrees. Since the Healthy CFL uses 80% less energy than a traditional light bulb we have not noticed an increase in our electricity bill with the light on all day.

I also had to move my essential oil diffuser out of the living room since I could not smell my beautiful oils. And I put the Healthy CFL to the ultimate, grossest test yesterday. I changed a super-pooper diaper underneath it, turned the a/c temp up, and left the house for an hour. I was relieved not to smell poop when we returned!”

Since we have a houseful of asthma, allergies, and exzema, I really like knowing that allergens and triggers are being cleaned by the Healthy CFL’s along with the funk.

Got any household funk issues for the little light bulb that could to take on?  Two free  Healthy CFLs to the grossest funk challenge! Thru 9/15/10.
Yep. Really. Clean and healthy probably aren’t words one typically uses to describe spring break. But when the Knoxville Ice Bears asked us to put together a prize for their Chuck-A-Puck giveaway, that’s precisely what we gave them: a clean and healthy spring break.

The Purely Cool Spring Break Package featured a
Pocket Purifier™ hand-held germ eliminating light. Think about it… rest stop bathrooms, hotel TV remote controls, the stroller, running shoes, the backpack after the fast food floor spill. The Pocket Purifier kills 99.9 percent of germs in 15 seconds … even on spring break.

Then we threw in the
SunMate™ hand held UV monitor to measure UV strength intensity. This helpful little ’mate’ will take out the guess work on which SPF number sunscreen to use on sunny and cloudy days, when it may not look like UV rays can do any damage.

Finally, we made sure a clean and healthy spring break was possible from start to finish by tossing in the
IonicLifestyle™ car negative ion generator. It plugs into the 12-volt outlet in your car to eliminate dust, pollen, smoke and fumes. Oh, and it also helps fight odors, which we figured might also be a problem in your car on spring break.

You might even say this little ionizer also helps fight “fights”, or at least helps keep things a bit calmer in the back seat.
Negative ions can actually boost positive vibes … even if you’re stuck on the interstate.

The winning dad was thrilled that he was heading off with a carful of kids on a clean and healthy spring break. As for making them behave … well, we have our limitations.


What other ways can you think of that might make spring break clean and healthy? Drop them in the comments.
The best idea gets an Ionic Lifestyle negative ion generator for your car for your clean and healthy spring break trip!
 


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