As the economy pushes families to scrutinize household budgets even more intensely, mom’s influence has solidly increased in all family purchases, according to a recent report from Experian Marketing Services reported on by Media Post News. 69% of moms report being “the most influential person in the household when it comes to making purchase decisions.”
And from organic milk to free range chicken, the trend is moving swiftly from thinking green to buying green. “The growth trend toward green purchases among younger moms, at this point, is outpacing the 35-and-older mothers by at least 5% a year.” The report attributes it, especially with moms under 35, to “more information available about the impact of green choices on children’s health.”
Bloggers this summer reviewing Pocket Purifier, the handheld germ-eliminating UV light from Purely Products, just in time for the back to school germ wars bore this out.
Real Moms Real Views asked, "Why would you not avoid getting sick if you could? Well…TADA! You can! Did I ever test it out! I used it on my keyboard, my toothbrush, the sponge, my puppy’s toys, my cell…everything I could think of. Now you can kill germs without chemicals, isn’t that very green chic!?”
Or as RealMommy365 explained, “I have a large family with 8 children and that means I’m in a constant war with germs. I love that the Pocket Purifier is chemical free and so would my followers. Most of my followers are similar to me in that they prefer more natural choices when it comes to their families.”
After disinfecting stuff at home, it was time to take it on the road! First stop, the food court at our local mall. While the hubby did the ordering, I whipped out my new “toy” and began to sanitize the table. I had quite a few stares from people wondering what I was doing with that cool light. “
We have more reviews from Moms, on the watch for their children’s health and well-being, on Purely Products’ Facebook page. Go there to hear it straight from the source – out of the mouths of moms.
What steps do you take to protect your children from germs? And more importantly, tell us - would you be willing to zap a fast food table with a gizmo that looks like something out of Men in Black?
From all of us at Purely Products, a big THANK YOU (ooops, all caps is shouting), thank you to tweeters and followers, fanners and likers
of the 2010 Purely Earth Day Giveaway. Your Pocket Purifier, HealthyCFL or SunMate to make clean, healthy living easier will soon be on the way to you. (Giveaway ended April 23 12:01 am)
We can’t answer everyone in this space, but here are some random clips from posts and answers. A few are recycled from
Earth Day emails, comments & tweets, but hey, Earth Day is all about the recycling.
To our new
FB liker in Pell City, AL and others wondering: YES, to us liking is the same as fanning and definitely giveaway-worthy. And thank you Facebook for the running change during our giveaway. Either verb works for us.
@EcoBlogz. Absolutely, we want you to review
Pocket Purifer. New bloggers found us on Earth Day!
@ScottSchablow “Greetings Purely Products people of earth,” We like being addressed as people of earth. Thanks for fan/like/follow and that lovely old fashioned fav, “warmest regards.”
To S in Knoxville Thanks for calling it an ”Awesome giveaway,” @KatTansey who tweeted “great promo idea” and @CourtV who found it an ”interesting campaign.”
@aemccarthy Thank you for your excitement over your “green mystery thing.” Congrats on just beginning to use CFLs and declaring that “Healthy CFL looks so awesome!” Fyi, it is. Watch it
eat cigarette smoke like PacMan.
To J. in Knoxville, wondering in your email if you were one of the 2010. Yes, you are.
@ghmiller As far as your daughter’s study light, @purelymyron chimed in and he has a solid opinion on
wattage and Kelvin for best reading. Stay tuned. We want your daughter to have a very bright future in her studies.
To D who heard us on The Phil Williams Show. Thanks for your loyalty to hometown business and thanks to Phil for the giveaway shoutout.
To someone – we can’t remember this minute – who emailed, asking for the “sun thing.” We assume you meant
SunMate and not the actual star that is the center of our Solar System and 1,392,000 kilometers away from Earth. Cause we can’t ship that.
To H in Knoxville who already knew us. ”… I love the products your company has to offer.” Thank you.
To J. in Canal Fulton, OH who wants a black
Pocket Purifier and @HilLesha who wants a pink one, you’re both going to love what this little germ-eliminator can do.
We like knowing we were part of over
31 billion acts of green on Earth Day. We like following in the corporate carbon-cutting footsteps of Arm & Hammer, the first and sole corporate sponsor of Earth Day 1970. We like getting to know you getting to know us…starting a conversation…taking eco-nomical steps together… your trying Purely Products and taking time to share.
And finally, to the bright eyed toddler visiting her daddy at Purely corporate headquarters on Earth Day wearing a green tie-dyed shirt proclaiming,
I love my planet … Thank you for helping us remember Earth Day is really all about you.
Thanks y’all for a Purely awesome 2010 Earth Day. We like (fan/follow) you, too!