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The Purely Team

Our leadership at Purely Products has over 60 years of experience developing and distributing new and existing consumer products through retailers in the United States. Drawing from the extensive experience and retailer relationships allows Purely Products to effectively place products into the retail market.

Myron Mullins

President & Managing Partner

Myron Mullins is president and managing partner of Purely Enterprises, LLC. Mullins founded the company in 2006 and has used his expertise in development and retail distribution of sustainable products and other consumer goods to triple the company's distribution and revenue year over year. Mullins is responsible for the overall organization and strategic vision of the company, including product development, distribution channels and customer development. A marketing and business development veteran, Mullins has more than 20 years of experience in sales, management, and entrepreneurship. Prior to founding Purely Enterprises, Mullins served as the executive vice president of ForSaleByOwner.com. He was also the founder and president of GoneHome, where he developed an online platform that enabled home sellers to utilize the web to sell their own homes. Mullins also held positions at Global Outdoor Group, Bangers and Midwest Recreational Shooting Supply. In his active personal life Mullins enjoys golfing, fishing, hunting and skiing.

Mullins and his wife, Megan, founded diaperLove™ a Tennessee-based non-profit (501(c) (3) status applied for) that provides diapers to children in need. A percentage of all Purely Products purchases supports diaperLove. Learn more at

George Norton
Chief Financial Officer

George Norton is the Chief Financial Officer of Purely Enterprises, a green products development and distribution company. As CFO, he is responsible for leading the company's financial operations and representing the company in day-to-day interactions with investors, lenders and partners.

For the past 10 years, Mr. Norton served as CFO for a group of Knoxville, TN companies. In addition to his CFO duties at Purely Enterprises, Mr. Norton has co-owned a highly successful business payroll and benefits company for the past 4 years.

A native of Knoxville, TN, Mr. Norton graduated from the University of Tennessee, where he earned a Bachelor of Science degree in accounting. He is a licensed Certified Public Accountant.

Patricia Broyles
VP Marketing and Community